Smart Design & Strong Identity
Mats Sjögren and Eirik Stensrud at Cliff Design, describing the process of working on heat pumps for commercial use.
– Most commercial heat pumps look rough and industrial, with sharp edges and basic shapes. We improved this by softening the edges and making the connections to each part more integrated. This made the design more modern while keeping the same strong and durable structure.
– Since we had strict limits on what we could change, we focused on small improvements that made a big difference. We adjusted details to make the product look better and feel more connected to the ES Energy Save brand and the rest of their products. Graphics were also important, to display important information clearly, but also to highlight the brand.
Mats Sjögren and Eirik Stensrud
What value does the design create?
– This design makes the heat pump easier to understand, use, and recognize as part of the ES Energy Save brand. The clean and simple look, with smooth connections, turns a rough industrial product into a sophisticated, high-quality solution. This makes it more appealing and user-friendly.
– We also made sure the heat pump fits in with the ES Energy Save family of products. The design follows Scandinavian values—accuracy, reliability, and a long-lasting, timeless look.
How do you feel ahead of ISH Frankfurt?
– We’re excited to show the heat pump at ISH Frankfurt! As designers, this event is a big opportunity to introduce the product to the market and get important feedback. It helps us learn what people like about the product and what we can improve in the future.
”The design makes the heat pump easier to understand, use and recognize as part of the ES Energy Save brand.”
”The clean and simple look, with smooth connections, turn a rough industrial product into a sophisticated, high-quality solution.”
Check out the design for our R290 heat pump series:
Commercial
Residential
