AS Onninen, based in Tallinn, is the Estonian distributor for ES Energy Save. They cater to local professional installers and focus on supporting their clients rather than selling directly to end-users. Beyond heat pumps, Onninen supplies everything installers need to complete their projects efficiently. Trust, a high level of service, and fast delivery are central to Onninen’s value proposition. For orders placed today, customers can expect next-day delivery anywhere in Estonia.
– If your customer trusts you and you trust the customer, sales will increase step by step, says Erki Sirel, representative of AS Onninen. And, of course, you need to have stock to deliver quickly.
Onninen Estonia operates a network of eight Express shops strategically located across Estonia. The main warehouse near Tallinn stocks over 18,000 different items, ensuring installers can find what they need when needed. ES Energy Save’s warehouse in Sweden provides rapid replenishment for items not in stock locally to meet demand.
Please describe your plans forward.
– We are already the biggest in most segments, and our main goal is to become the number-one choice for our customers. It’s as simple as that, continues Erki Sirel.
Reflecting on recent performance, he notes,
– Compared to last year’s sales, I can see growth. We’ve done something very good, and when the market improves, we will have a strong position. The collaboration with ES Energy Save has fostered a strong team connection. Everyone wins, and we strive to treat each other fairly. At the end of the day, business is done between people, not corporations.
Facts about the Estonian market
ES Energy Save has partnered with AS Onninen in Estonia since 2022.
Parent Company: Onninen is part of the Kesko Group, which operates in eight countries and has over 1800 stores in the building and technical trade, grocery trade, and car trade.
Market: Estonia, located in the Baltic region, has a population of 1.4 million. Onninen’s primary stock is near Tallinn, complemented by eight Express shops nationwide, ensuring seamless access to products for professional installers.
